1. Some useful expressions 2. Why is it important to understand your target audience? 3. Making your social media marketing more effective 4. Informing your social media marketing strategy 5. Defining your target audience 6. Key takeouts Quick Links Digital Marketing Target Audience Social Media Marketing Online Presence Content Marketing Audience Traffic
Key takeouts It’s important to look at both demographics (“who” your target audience are) as well as psychographics (“why” they behave in a certain way) when defining your audience Demographics will help to ensure you target the right type of people (age, gender, location) Psychographics will help to ensure you deliver the right type of content, using the right channels (based on their needs, interests and lifestyle)