Digital Skills - Understand Audience

Post interesting content To really drive engagement, you need to focus on sharing interesting and relevant content. Offering your audience unique articles, videos and stories will encourage them to keep coming back for more. So, always try to go beyond simply promoting your business or products. For example: Jai owns a seafood restaurant in Goa. He often posts about changes to his menu and opening times, but was receiving very little engagement. After sharing a few pictures and short video clips of his staff picking the best lobsters and cooking up a storm in the kitchen, he began to notice a spike in activity. He also noticed that people engaged more with his informational posts when they were mixed with more personal stories. Posting content that is exciting and intriguing to your audience can lead to high levels of engagement. We’ll cover off how to create great content in much more detail over the next few lessons.

Regularly post engaging and relevant content Sharing great content is an effective way to organically grow your social following. When a post resonates with a user, they are more likely to explore your profile to find out more. Think back to the previous lesson, “How to define your target audience” and remind yourself: What are your audience’s needs and interests? What type of content will resonate with them most? Think beyond just sharing content with your audience. Consider how you can effectively build a two-way conversation.