1. Some useful expressions 2. Why is it important to understand your target audience? 3. Making your social media marketing more effective 4. Informing your social media marketing strategy 5. Defining your target audience 6. Key takeouts Quick Links Digital Marketing Target Audience Social Media Marketing Online Presence Content Marketing Audience Traffic
What about psychographics? Psychographic information helps to explain the personal characteristics of an audience – revealing why people behave in a certain way. Think about the unique traits of your audience and what it is that inspires them to buy your products. Needs: Look at your business and its products and services. What issues or problems do they solve? What value does your business add to someone’s life? The answers to these questions can help you to understand the motivations behind your customers’ actions. For example: People buy products from a homeware company because they want make their home a nicer place to live. This is a useful insight that explains why a customer may use or purchase your products or services. It can help you to demonstrate how your business fulfils their specific needs when you’re talking to them on social media. Interests, attitudes and values: What are your audience interested in and what do they value most? Is it their time,...