1. Some useful expressions 2. Why is it important to understand your target audience? 3. Making your social media marketing more effective 4. Informing your social media marketing strategy 5. Defining your target audience 6. Key takeouts Quick Links Digital Marketing Target Audience Social Media Marketing Online Presence Content Marketing Audience Traffic
How to define your target audience with demographics? Let's start with demographics Age: What age group will your audience most likely be? Top tip: Millennials (20 – 30-year-olds) will often interact with businesses through social media in a very different way to their parents (40 – 50-year-olds). Millennials are likely to be more active throughout the day on their smartphone, whereas their parents may only access social media once or twice a week and may prefer to use their desktop computer. Gender: Are they mostly men or women or is there an equal split? Men and women often have different tastes and preferences, meaning a focus on one over the other could be useful to establish early on. Location: Does your business rely on customers coming into your store or can they make purchases online? If you rely heavily on them coming to you, make sure you adapt your social media activity to those who are local to you. For example: It is no use advertising your beauty st...