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Lesson 1 - How to Defining your target audience

1. Some useful expressions 2. Why is it important to understand your target audience? 3. Making your social media marketing more effective 4. Informing your social media marketing strategy 5. Defining your target audience 6. Key takeouts Quick Links Digital Marketing      Target Audience      Social Media Marketing      Online Presence      Content Marketing Audience Traffic
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Target Audience

How to Defining your target audience?

Defining your target audience

Before we look at the specifics of defining your target audience in the next lesson, let’s have a think about your customers.

 Try to answer the questions below:
  • What do your customers have in common?
  • Are they mainly women, men or is it an equal split?
  • How old are they? Are they of a similar age or is there a variety of age groups?
  • Are they working professionals, students, housewives?
  • Do certain demographics purchase specific products or services? 
  • What are their needs – and how does your business help them?


 Your answers will help you build a clearer picture of your overall target audience. Defining your audience can be a bit tricky and time-consuming, but, once done, it’s much easier to know where and how to interact with them on social media.

How to define your target audience?

In the previous lesson “Understanding your target audience”, we asked you to start thinking about your customers (their age, gender, etc.) In this lesson, we will build on this to help you define your target audience.

 As we go through this lesson, consider your current customers. Who are they? Why do they buy from you? What are their needs and interests? The key is to look for the common, or shared characteristics.
Don’t worry if you’re just starting out. Think of your favorite shop or café and consider who their audience may be. Our checklist below will help guide you through the key things to look at.

Understanding your target audience with some useful expressions:

1. Demographics - This is a specific market identified by the group’s shared traits, including age, income, gender, education, and employment.
2. Social media marketing strategy - This is an overview of how you plan to use social media to achieve specific business goals.
3. Primary audience - This is a company’s most important group of customers, often those who account for the majority of sales for a business.

4. Secondary audience - This is the second most important group of customers to a business.

Why is it important to understand your target audience?

Businesses that clearly define their target audience are able to share more meaningful and relevant content with the right people, at the right time. This helps you build a strong connection with potential customers who are likely to think of your business the next time they need the product or service you offer.

A clear understanding of your target audience right from the beginning will save you time and money. Spend time getting this right and you will be rewarded for your efforts.


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