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Lesson 1 - How to Defining your target audience

1. Some useful expressions 2. Why is it important to understand your target audience? 3. Making your social media marketing more effective 4. Informing your social media marketing strategy 5. Defining your target audience 6. Key takeouts Quick Links Digital Marketing      Target Audience      Social Media Marketing      Online Presence      Content Marketing Audience Traffic

How can you engage your audience?

How can you engage your audience?


You’ve most likely already created great customer relationships and know how to capture your customers’ interest in the real world. In earlier lessons, we also explored your target audience – understanding their needs, interests and ambitions. This is a really good place to start when building your social presence, and we’ve got some great tips to help you keep your business at the top of your audience’s mind.

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