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Lesson 1 - How to Defining your target audience

1. Some useful expressions 2. Why is it important to understand your target audience? 3. Making your social media marketing more effective 4. Informing your social media marketing strategy 5. Defining your target audience 6. Key takeouts Quick Links Digital Marketing      Target Audience      Social Media Marketing      Online Presence      Content Marketing Audience Traffic
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Audience Traffic

What are the Easy Ways To Generate Website Traffic?


 When you have an online business, it’s necessary to have traffic coming to your site so you can get sales. If you’re not getting the traffic you need, you’re basically having an online business just for the sake of having one. It really won’t serve any other real purpose.  

 And that’s not what you want, is it? You want your online business to succeed and be profitable, right? So you need to generate traffic to your website. There are many ways you can get traffic to come to your site, and though it may seem hard to do, it doesn’t have to be. There are actually some easy ways to do it, and here are a few examples for you to try.

 1. Social Media Marketing

 You should already be on social media. It’s where the majority of your customers and potential customers are going to be. If you’re not on social media, get on it and engage with your customers. And don’t forget to share content there to market to them. When you do, be sure to include links back to your website so your followers can get to your site, and when they share your posts, their friends can get to your site as well.

 2. Blog Writing & Promoting

 Have a blog to share useful and relevant content. Be sure to include links in your blog posts to your website, and share your posts to social media so more people can see them. Join blogging communities to gain more exposure and attention to your work. Guest posting on other industry blogs is great for exposure, too.

 3. YouTube Channel & Audience

 People love watching videos online, so have a YouTube channel. Videos are a great way to get people to engage with content. Post short, informational videos or long, through videos. If people like your videos, they’ll visit your site and also share it with their friends.

 4. Online Ads Campaign to Target Audience

 Use online ads. Pay per click ads usually works rather well to get people to your site. You can also use display ads such as banner ads on other, high traffic sites. Some social media sites, such as Facebook, offer ads and promoted content.

 5. Online Contests on Social Media

 Running contests on social media is a great way to engage with people, get a lot of shared posts, and bring traffic to your site.

 6. Call-to-action Button wherever required

 Be sure to include calls-to-action in social media posts and the like. People are more likely to click through if they’re prompted to on a post that promotes a new product, a special sale, or the like.

 7. Offer Sales or Discount Portal

 Offer special sales or discounts in an email or a social media post. Everyone loves a deal, so they’d be more inclined to click through to your site.

 8. Online Search Engine Optimization (SEO)

 Make sure your site and headlines are optimized. The better SEO they have, the more likely the site is to show up higher in search engine results.

 9. Content Writing & Make is a Viral content

 When creating content for blogs and social media posts, try to create some that will go viral. Make it unique, entertaining, and informative so it has more chance of being shared. Use images in content to help it perform better.
Those are just a few of the many different ways there are to get traffic to come to your site. We will discuss in next posts.

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