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Lesson 1 - How to Defining your target audience

1. Some useful expressions 2. Why is it important to understand your target audience? 3. Making your social media marketing more effective 4. Informing your social media marketing strategy 5. Defining your target audience 6. Key takeouts Quick Links Digital Marketing      Target Audience      Social Media Marketing      Online Presence      Content Marketing Audience Traffic
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Knowledge Check Lesson 4

Question 1  of 3 Posting a funny meme which is unrelated to your business is a good way to engage with your audience. True or false. True False Question 2  of 3 Why is creating engaging content important? It deepens your customer relationships and puts your business front of mind It can help to grow your business's audience. As your current audience engage with your business, your content will appear in their friends' feeds too All of the above Question 3  of 3 An effective way to engage your audience is to ask them to “like”, comment or share an interesting and relevant post. True or false? True False Click Here to Check Answers
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Knowledge Check Lesson 3

Question 1  of 3 Inviting all of your friends to follow your business profile, regardless of their interest in your business, is the best way to grow an engaged community. True or false? True False Question 2  of 3 Complete this sentence: Growing an online community is important for your business because... A large follower count intimidates your competitors It helps you build relationships with new, and existing, customers It means you don't need to deal with customer service emails  Question 3  of 3 Which of the following is least likely to build an engaged following on social media? Including your custom URL on traditional media such as posters, leaflets and business cards Creating interesting and engaging content relevant to your audience Repeatedly posting on the profiles of other businesses asking people to follow you Click Here to Check Answer
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Knowledge Check Lesson 2

Question 1  of 2 When defining your audience, it's important to consider both their demographics (age, gender, income, etc.) as well as the softer insights, such as their needs, values and interests. True or fa lse? True False Question 2  of 2 Psychographics help to explain why people make certain decisions. True or false? True False Click here to Check Answers
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Answer Lesson 2 Knowledge

Q.1 Q.2 Your knowledge check results Q.1 When defining your audience, it's important to consider both their demographics (age, gender, income, etc.) as well as the softer insights, such as their needs, values and interests. True or false? True Q.2 Psychographics help to explain why people make certain decisions. True or false? True
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