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Lesson 1 - How to Defining your target audience

1. Some useful expressions 2. Why is it important to understand your target audience? 3. Making your social media marketing more effective 4. Informing your social media marketing strategy 5. Defining your target audience 6. Key takeouts Quick Links Digital Marketing      Target Audience      Social Media Marketing      Online Presence      Content Marketing Audience Traffic
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Knowledge Check Lesson 2

Question 1 of 2

When defining your audience, it's important to consider both their demographics (age, gender, income, etc.) as well as the softer insights, such as their needs, values and interests. True or false?



Question 2 of 2

Psychographics help to explain why people make certain decisions. True or false?



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