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Lesson 1 - How to Defining your target audience

1. Some useful expressions 2. Why is it important to understand your target audience? 3. Making your social media marketing more effective 4. Informing your social media marketing strategy 5. Defining your target audience 6. Key takeouts Quick Links Digital Marketing      Target Audience      Social Media Marketing      Online Presence      Content Marketing Audience Traffic
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How to engage with the audience?

Regularly post engaging and relevant content

Sharing great content is an effective way to organically grow your social following. When a post resonates with a user, they are more likely to explore your profile to find out more.
Think back to the previous lesson, “How to define your target audience” and remind yourself:

  • What are your audience’s needs and interests?
  • What type of content will resonate with them most?
  • Think beyond just sharing content with your audience. Consider how you can effectively build a two-way conversation.
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