1. Some useful expressions 2. Why is it important to understand your target audience? 3. Making your social media marketing more effective 4. Informing your social media marketing strategy 5. Defining your target audience 6. Key takeouts Quick Links Digital Marketing Target Audience Social Media Marketing Online Presence Content Marketing Audience Traffic
Q.1
Q.2
Q.3
Your knowledge check results
Q.1
Posting a funny meme which is unrelated to your business is a good way to engage with your audience. True or false.
False
Q.2
Why is creating engaging content important?
It deepens your customer relationships and puts your business front of mind
It can help to grow your business's audience. As your current audience engage with your business, your content will appear in their friends' feeds too
All of the above
Q.3
An effective way to engage your audience is to ask them to “like”, comment or share an interesting and relevant post. True or false?
True
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