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Lesson 1 - How to Defining your target audience

1. Some useful expressions 2. Why is it important to understand your target audience? 3. Making your social media marketing more effective 4. Informing your social media marketing strategy 5. Defining your target audience 6. Key takeouts Quick Links Digital Marketing      Target Audience      Social Media Marketing      Online Presence      Content Marketing Audience Traffic
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Knowledge check Lesson 1

Question 1 of 3

Your target audience should only ever include one clear user demographic. True or false?



Question 2 of 3

Why is it important to understand your target audience?
Question 3 of 3

Beyond their demographics, thinking about when and why your target audience might be interested in your business is key. True or false?

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