1. Some useful expressions 2. Why is it important to understand your target audience? 3. Making your social media marketing more effective 4. Informing your social media marketing strategy 5. Defining your target audience 6. Key takeouts Quick Links Digital Marketing Target Audience Social Media Marketing Online Presence Content Marketing Audience Traffic
Encourage audience participation
On social, all conversations are two-way. Your content should never be talking at your audience. In fact, the best posts often encourage interaction. To grow engagement through participation, ask your audience to comment with their thoughts underneath a post, to “like” if they agree or disagree or to leave another reaction indicating how they feel. It’s quick and easy.
As long as you’re posting useful information and sharing valuable content, there’s nothing “spammy” about gently urging your followers to help grow your business awareness.
For example: Jai’s regular “catch of the day” posts aren’t receiving as much attention as he’d hoped. This time he shares two very different dishes made using his catch of the day. He asks his audience to vote for the one they want to see on tonight’s menu: “Like for option one, and share for option two”. He sees a huge uptake for the second option, his Kerala Prawn Curry, and notices a few more table bookings are made the following week.
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